UGG is expanding its footprint into men’s apparel, and they are counting on Tom Brady to help them.
The Australian company primarily known for its line of women’s footwear has signed the New England Patriots QB to an endorsement contract.
UGG is launching a marketing push for its men’s product line and will highlight Brady as it seeks to sell more apparel to men.
“This partnership marks a new season for UGG Australia, and Tom Brady is the ideal first endorser for the brand,” said Angel Martinez, CEO of UGG’s parent company.
“He embodies the stylish casual attitude that is at the foundation of every product we make, and is as much a style icon off the field as he is a playmaker on it.”
It’s the second major endorsement deal announced recently for Brady, who also joined Under Armour and acquired a piece of that company in the transaction.
Brady said he was excited to be joining the UGG family. “I have worn and loved the UGG brand for a long time,” Brady said.
The company said Brady will also “consult on product inspiration” for future apparel lines.Tom Brady the new face for UGG Australia